Augmented Reality with Artificial Intelligence for football broadcasts

The project ‘AUGMENTED REALITY POWERED BY ARTIFICIAL INTELLIGENCE FOR FOOTBALL BROADCASTING’ (ARIBRO) with file number SAV-20221016 has been co-financed by the Centre for the Development of Industrial Technology (CDTI) and by the European Recovery and Resilience Mechanism Funds.

The aim of the project will be to develop a tool capable of enriching and extending sports coverage through the combination of sports analysis (thanks to the development of Artificial Vision algorithms) with the representation of new Augmented Reality (AR) graphics in football broadcasts (professional and amateur).

The new tool opens a direct connection channel with fans and represents a firm step towards a new era of entertainment: the integration of the digital experience with the audiovisual one.

The work will start on 15 August 2022 and will be completed by 31 December 2024. For this, the budget accepted by CDTI amounts to €422,657. The project has been subsidised by CDTI with the support of the Ministry of Economic Affairs and Digital Transformation and co-financed with European funds from the European Resilience and Recovery Mechanism.