Sales Innovation Forum

Esteban Granero, CEO and founder of Olocip, a company specialized in the application of artificial intelligence, was invited to give a lecture at the Sales Innovation Forum. This event was organized in Madrid by the consulting firm ActitudPro. Here, industry leaders and sales experts gathered to discuss crucial topics in today’s business world.

Esteban Granero’s talk at the Sales Innovation Forum focused on digitization and artificial intelligence as collaborative tools in companies. He explained how these technologies can serve as powerful tools to generate business opportunities in commercial departments. Granero shared his vision of how AI can optimize decision-making, improve operational efficiency, and help companies anticipate their customers’ needs.

But Esteban Granero’s participation in the event did not end with his presentation. After his talk, a roundtable discussion took place where successful cases and the application of artificial intelligence in business were discussed. Alongside Granero, other prominent guests participated in the roundtable:

Maria-Jesus Perez Gomez, International Commercial Director at Radiotelevisión Española. She shared her experience in implementing commercial strategies in an international environment and how AI can assist in this process.

Jorge Espinós Gozálvez, CEO and Founder of VB Group. He shared insights into how AI is transforming the travel industry and how his company has leveraged these technologies to provide better services to its clients.

Lucía Sofía Gómez Oliver, National Sales Director at ALK Abelló. She discussed how AI can boost sales and enhance customer relationship management in the pharmaceutical industry.

Héctor Ara Sanz, President of Ances MEI, former President of Suanfarma, and a successful entrepreneur. He shared his experience as a successful entrepreneur and how AI can be a key factor in the success of new ventures.

The Sales Innovation Forum was an enriching event that underscored the importance of digitization and artificial intelligence in today’s business world. Esteban Granero’s participation and the insights shared during the roundtable provided valuable perspectives on how these technologies can drive growth and innovation in companies.

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