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The ICAA trusts Olocip for the development of an intelligent platform created using AI for the Spanish film industry

By Bárbara Ugidos  Published On 16 de October de 2023

Olocip assumes the responsibility granted by the Institute of Cinematography and Audiovisual Arts (ICAA) to carry out the development of a comprehensive and automated solution for the intelligent organization and monitoring of audiovisual content in Spain.

The ICAA, an independent entity affiliated with the Ministry of Culture, is tasked with designing support strategies for the film industry and audiovisual production. This project aims to create a platform that utilizes artificial intelligence (AI) for the detailed analysis of data related to the audiovisual sector in Spain.

Olocip will be responsible for developing an AI-based solution through which the ICAA can automatically organize all the content of Spanish audiovisual works and estimate their socioeconomic impact.

Firstly, Olocip will develop a Data Lake that will be responsible for storing and unifying the data provided by the various sources available to the ICAA. Additionally, the Data Lake will perform functions of standardization, governance, data processing, and integration with AI models and business intelligence platforms. This data will be used to create a system that automatically labels audiovisual content according to its genre, theme, era, or social content. The data will also be used, through the use of AI, to obtain predictions of the expected impact of each type of content in cinemas and platforms based on sociocultural context and the evolution of the audiovisual market. Users will be able to access all the information, interact with AI systems, and generate personalized reports through a business intelligence system.


Esteban Granero en el Sales Innovation Forum
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