Los equipos de comunicación y marketing trabajan con un alto índice de incertidumbre y por ello son fundamentales herramientas que, bajo rigor científico, lo disminuyan.
Nuestra solución de marketing está dirigida a departamentos, agencias, consultoras y profesionales especializados en áreas de marketing y comunicación con el fin de maximizar sus recursos y campañas desde la dimensión predictiva y prescriptiva.
Gracias a la Inteligencia Artificial se puede predecir el impacto que tendrá una campaña a nivel de visualizaciones y otros indicadores de rendimiento en contexto futuro. Identificar y sugerir los contenidos y los tiempos de publicación más rentables para las activaciones ya es posible mediante IA.
Olocip ha desarrollado un sistema de IA que es capaz de automatizar la obtención de los indicadores de rendimiento de las campañas empleando algoritmos de Inteligencia Artificial.
Además, este modelo de IA permite predecir el impacto que tendrá una nueva campaña y simular las estrategias óptimas que maximicenlos objetivos y el retorno de la inversión.
Conociendo los patrones de comportamiento de los seguidores y su forma de interactuar con los contenidos a través de la IA, es posible predecir y simular las estrategias de contenidos más rentables
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