
Horizm nació con el objetivo de ser la plataforma líder en monetización de los activos digitales de la industria del deporte y el entretenimiento. Su objetivo es revolucionar la forma en que los clubs operan en esta nueva era digital y apoyarlos plenamente a través de sus actividades comerciales digitales.
Horizm hace las cosas a lo grande y para valorar los activos digitales de un club analiza, entre otros, todas sus publicaciones en las redes sociales y la repercusión que tienen. En este contexto, los retos eran automatizar la clasificación de todas las publicaciones y calcular los principales indicadores de negocio para la toma de decisiones, además de simular el impacto de futuras campañas digitales.
Plataforma de Horizm
"Conociendo los patrones de comportamiento de los seguidores y su forma de interactuar con los contenidos a través de la IA, es posible predecir y simular las estrategias de contenidos más rentables"
Durante la reciente edición del World Football Summit (WFS), el Real Madrid CF reveló su innovador enfoque en el ámbito digital, tanto dentro como fuera del terreno de juego, y cómo está colaborando con diferentes startups para ofrecer nuevos recursos y oportunidades comerciales al club.
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