Olocip and Horizm Join Forces through a Technology Partnership Leveraging Artificial Intelligence

• Olocip an Horizm are jointly introducing AI systems to the market for optimising digital asset and campaign planning in the sports and entertainment industry.
• Currently, only 9% of sponsorship value is generated through digital channels, representing a significant growth opportunity for the sector.
• AI’s predictive and prescriptive capabilities serve as a unique differentiator for maximising digital assets with scientific precision.
• Join us for our session with Real Madrid at the World Football Summit.

Olocip, a pioneering company in applying artificial intelligence (AI) to business, with a speciality in sports, has entered into a partnership with Horizm, the leading company in digital asset monetisation in the sports and entertainment industry.

Horizm, named Best Digital Inventory Management Supplier in Sport 2020 by the World Football Summit, provides a real-time digital inventory management solution that harnesses AI supplied by Olocip. This partnership helps sports and entertainment organisations track, value, and monetise their digital assets more effectively, aiming to deliver greater value to current partners while unlocking new revenue streams.

One of the joint projects between Olocip and Horizm is the development of an AI system capable of analysing and interpreting social media content to automatically categorise it. From this initial raw material, the system can then calculate key business KPIs.

Esteban Granero, CEO of Olocip:

“We are thrilled to partner with Horizm to revolutionise the way the sports and entertainment industries operate in the digital world. AI has the potential to reduce uncertainty, which is especially important in today’s circumstances. By implementing technology like AI, clubs and organisations can become more competitive both athletically and financially. Those that leverage technology effectively will stay one step ahead.”

Pedro Mestriner, CEO of Horizm:

“We are very grateful to work with such fantastic partners as Olocip. Their knowledge and expertise in AI are unparalleled, and their AI algorithms are key to the development of our product, perfectly complementing the other components of our tool and enabling us to provide fundamental insights to rights holders.”

About Olocip

Olocip is an international pioneer in applying AI to business, with a focus on professional sports. Founded in 2016 by footballer Esteban Granero alongside technology partners Pedro Larrañaga and Concha Bielza, both AI professors with over 35 years of experience.

Operating as a bespoke AI department and consultancy, Olocip offers services and solutions through AI platforms (SaaS) applied to sports and various industries, including finance, tourism, marketing, and business development, as well as sports like tennis, basketball, and football.

Olocip is committed to helping companies and institutions optimise strategies and decision-making processes, backed by scientific accuracy to complement professional expertise.

About Horizm

Founded in 2019, Horizm aims to be the leading platform for monetising digital assets in the sports and entertainment industry. Its goal is to revolutionise how clubs operate in the digital era, fully supporting them in their digital business activities.

Horizm provides a real-time digital content management solution, leveraging AI to help sports and entertainment entities better monitor, value, and monetise their digital assets. The platform enables rights holders and agencies to increase the value of their partnerships and generate new revenue streams from existing assets.

Horizm also helps brands identify high-performing assets that reach their target audience, ensuring greater return on sponsorship investment. Its solution offers a more rigorous, holistic approach to managing and selling digital assets, with a focus on digital campaigns rather than theoretical media exposure value.

Horizm works with football clubs like Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, and Benfica, as well as the FIVB, FIH, and Australian Open.

Discover more about Horizm’s success story and our marketing solution.