The club strengthens its digital strategy to activate data and deliver more personalised and connected experiences to its fans
Madrid, 17 June 2026 – RCD Espanyol and Plexus Sport continue to advance their strategic collaboration with a new project that marks a key milestone in the club’s digital evolution, reinforcing the use of data as a central element in its operations and in its relationship with fans.
This new initiative builds on the foundations laid in recent years, including the development of the corporate Data Lake and the implementation of Perico ID, the platform that unifies the digital identity of fans and enables a 360º view of the fan.
The project takes shape as a new service layer that allows the club’s consolidated information to be made available in a secure and controlled manner to its various digital platforms and technology partners.
Building on this ecosystem, the club takes a further step towards a model in which information is not only centralised, but activated in an agile, integrated and connected way across channels and services — enabling platforms such as Espanyol Media (the club’s OTT), the official app, the e-commerce store, or future loyalty initiatives to access the information needed to deliver personalised services.
Thanks to this evolution, RCD Espanyol will be able to integrate its digital systems and platforms more efficiently, ensuring that relevant information is available wherever it is needed. This will optimise internal operations and enhance the club’s ability to offer more personalised and consistent experiences to its fans.
With this project, the club consolidates its commitment to a data-driven strategy applied to decision-making and fan engagement, in an increasingly demanding and competitive environment.
Plexus Sport, in turn, reinforces its role as the club’s technology partner, supporting this process of continuous evolution and contributing to the building of a more innovative, connected and data-oriented model.
"In recent years, we have built the foundations of a solid digital ecosystem with projects such as Perico ID and our Data Lake. This new step allows us to move toward a model where data is no longer just stored information, but becomes a real tool at the service of the club and our fans. The goal is to continue improving their experience by offering more personalized, relevant, and consistent interactions across all touchpoints with RCD Espanyol."
Rodrigo Meruelo | CTO RCD Espanyol
"This new project perfectly reflects the natural evolution of a data-driven strategy: moving from analysis to action. At Plexus Sport we are committed to helping clubs unlock the full potential of their data, integrating it into their operations and their relationship with fans. It is a privilege to continue accompanying RCD Espanyol on this journey."
Esteban Granero | CEO de Plexus Sport
Paseo de la Castellana, 95, 25º B
28046 Madrid
Centro Tecnológico Andalucía Lab
Ctra Nacional 340, Km 189,6 Marbella
29604 Málaga
Contact: info@olocip.com
Press Contact: bugidos@olocip.com
Telephone: +34 914 340 639
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