CD Guadalajara integrates Olocip’s artificial intelligence, now part of Plexus Sport, into its sporting operations

• The Mexican club will strengthen sporting decision-making through the use of advanced technology in a highly competitive environment

Madrid, August 4, 2026.–Club Deportivo Guadalajara and Olocip, a technology solution now integrated into Plexus Sport, have announced a strategic partnership to incorporate artificial intelligence into the club’s day-to-day sporting operations.

Through this partnership, Chivas, Mexico’s most prominent football club, will integrate advanced analytics tools to enhance talent identification, performance monitoring and squad planning, further strengthening its commitment to innovation in an increasingly demanding competitive environment.

Recognised for the quality of its youth academy and its unique identity within Mexican football, the club continues to strengthen its sporting processes through advanced analytics tools, incorporating solutions that provide greater objectivity, speed and analytical capabilities to support decision-making across its sporting operations.

The integration of these tools will strengthen the analysis processes within the sporting department, complementing the knowledge and experience of the club’s professionals with data-driven insights to support decision-making.

Through the Olocip 360 platform, Club Deportivo Guadalajara will gain access to technology capable of providing a deeper and more contextualised assessment of player performance beyond traditional statistics, using models that contextualise performance according to the club’s specific environment. These capabilities are particularly valuable both when assessing potential signings and when projecting the development of academy talent.

In addition, advanced tools such as shadow teams and the use of generative artificial intelligence to automatically produce reports will help optimise scouting processes and facilitate the early identification of talent across more than 170 competitions worldwide.

The solution is complemented by a report management platform that combines the knowledge of Chivas’ professionals with advanced predictive models. Applicable to the first team, academy and women’s football, the technology enables the creation of customised reports, the automation of key processes and the provision of additional insights to support decisions related to player recruitment and sales.

With this agreement, Club Deportivo Guadalajara reaffirms its commitment to excellence and innovation, while Plexus Sport continues to expand its international presence in professional football.