Olocip and the Baskonia-Alavés Group Renew Their Collaboration Agreement for Another Year

Olocip and the Baskonia-Alavés Group have reaffirmed their strategic partnership, extending their collaboration for an additional year to continue driving the group’s digital transformation. Representing elite sports in basketball and football through Baskonia (Euroleague Basketball, Liga Endesa) and Alavés (LaLiga), the Vitoria-based group first partnered with Olocip in 2022 to embrace technological innovation across its business and sports entities.

As part of the “Innovaraba” project, which aims to position Vitoria as a technological leader in sports, Olocip’s solutions have been instrumental in addressing one of the group’s significant challenges: disconnected data. Previously, key areas such as memberships, ticketing, retail, and food & beverage operated in silos.

A Unified Data Ecosystem that Transforms Management in Baskonia-Alavés Group

Through the implementation of advanced Data Lake technology, Olocip has successfully unified and automatically enriched data across all key areas of the Baskonia-Alavés Group. This digital ecosystem now powers Business Intelligence tools, CRM platforms, and AI systems, enabling more integrated and efficient management.

Key Benefits of the Renewed Partnership:

• 360° Fan Insights: Unlocks deeper understanding of fan behavior, enabling personalized experiences.
• Stronger Fan Engagement: Enriched data allows the clubs to tailor interactions, boosting connection and loyalty.
• Operational Efficiency: Automation reduces manual tasks, allowing teams to focus on strategy and growth.
• Data-Driven Decision Making: Optimized data flows create new opportunities to drive ticket sales, retail growth, and improve matchday services.

This renewal reinforces the transformative potential of data-driven solutions in sports, helping clubs make smarter decisions, better engage with fans, and achieve success both on and off the field.